Hello there, I’m Dana, a design leader based in Raleigh, NC.

I design data-driven eCommerce journeys and the systems behind them, improving conversion and clarity across Advance Auto Parts’ retail and digital platforms.


Hello there, I’m Dana, a design leader based in Raleigh, NC.

I design data-driven eCommerce journeys and the systems behind them, improving conversion and clarity across Advance Auto Parts’ retail and digital platforms.


Hello there, I’m Dana, a design leader based in Raleigh, NC.

I design data-driven eCommerce journeys and the systems behind them, improving conversion and clarity across Advance Auto Parts’ retail and digital platforms.


Shopping Mobile App

Shopping Mobile App

Shopping Mobile App

Product Design | Android App | User Research | Strategy
Improved engagement and usability for better customer connections through ideation.

Product Design | Android App |
User Research | Strategy
Improved engagement and usability for better customer connections through ideation.

Product Design | Android App |
User Research | Strategy
Improved engagement and usability for better customer connections through ideation.

Shopping Experience

Shopping Experience

Shopping Mobile App

Product Design | Responsive Web | User Research | Strategy
Transformed the shopping experience with a comprehensive redesign, enhancing functionality and brand consistency.

Product Design | Responsive Web |
User Research | Strategy
Transformed the shopping experience with a comprehensive redesign, enhancing functionality and brand consistency.

Product Design | Responsive Web |
User Research | Strategy
Transformed the shopping experience with a comprehensive redesign, enhancing functionality and brand consistency.

Checkout Experience

Checkout Experience

Shopping Mobile App

Product Design | Responsive Web | User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Product Design | Responsive Web |
User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Product Design | Responsive Web |
User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Inventory Management

Inventory Management

Shopping
Mobile App

Product Design | Android App | User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Product Design | Android App |
User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Product Design | Android App |
User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.

Before that, I progressed from Designer to Creative Director at Webonise (now Haptiq), leading projects for startups and enterprises alike, spanning UX/UI, branding, and digital products.


Before that, I progressed from Designer to Creative Director at Webonise (now Haptiq), leading projects for startups and enterprises alike, spanning UX/UI, branding, and digital products.


Before that, I progressed from Designer to Creative Director at Webonise (now Haptiq), leading projects for startups and enterprises alike, spanning UX/UI, branding, and digital products.


Business Journal Site

UX/UI Design | Responsive Site
Digital redesign of publication sites, bringing their print branding to life.

Nadine

UX/UI Design | Brand Identity
Software prioritizes repairs and optimizes funds to keep buildings in good condition.

H2Observer

Brand Identity
Unique identity blending water and data visuals for a property risk tool.

GoTransit

UX/UI Design | Responsive Site
Responsive website for partner bus systems and route planning.

I also worked as a Lead Design Consultant with Goldfish Marketing, designing brand identities and responsive websites for a range of clients.


I also worked as a Lead Design Consultant with Goldfish Marketing, designing brand identities and responsive websites for a range of clients.


I also worked as a Lead Design Consultant with Goldfish Marketing, designing brand identities and responsive websites for a range of clients.


Goldfish Marketing

Brand Identity | Web Design
Playful yet sleek identity and conversion-focused site for a digital marketing company.

Biet Hesed

Brand Identity | Web Design
Bilingual logo and website for a modern assisted living facility in Israel.

Calev

Web Design
A sophisticated, modern personal website, showcasing his multifaceted work with a dark, elegant theme.

Hope for Aliyah

Brand Identity | Web Design
Uplifting logo and intuitive website reflecting their role in immigration support.

Early on, I built my skills designing event posters, logos, and freelance projects—where my love for design first took shape.


Early on, I built my skills designing event posters, logos, and freelance projects—where my love for design first took shape.


Early on, I built my skills designing event posters, logos, and freelance projects—where my love for design first took shape.


Logo a Day

Brand Identity | Personal Project
Year-long personal project creating a new logo each day.

Lettuce Feed You

Brand Identity
Fun and adaptable identity with for a dynamic food service.

Event Posters

Graphic Design
Designed event posters for the University of Missouri’s campus.

Hatch Show Print

Letterpress Printing
Cards and posters during my internship at Hatch Show Print.