Hello there, I’m Dana
A design leader crafting engaging digital moments with thoughtful strategy and a bit of fun. Based in Raleigh, NC, I bring extensive e-commerce experience and a passion for user-centered solutions that make a lasting impact.
Featured Case Studies
Improving engagement and usability for better customer connections through ideation.
UX/UI Design | User Research | Strategy
Transformed the AAP shopping experience with a comprehensive redesign, enhancing functionality and consistency.
UX/UI Design | User Research | Strategy
Refined the cart and checkout processes, improving navigation and reward redemption for a consistent shopping experience.
UX/UI Design | User Research
Revamped an outdated inventory system with a modern design, enhancing efficiency and user experience.
Archive
Brand Identity | UX/UI Design
Building condition assessment software prioritize repairs and optimize limited funds, ensuring buildings remain in good condition as they age.
Brand Identity | Web Design
Developed a bilingual logo and website for a modern assisted living facility in Israel.
Brand Identity | Web Design
Designed a dynamic logo and user-friendly website, capturing their supportive role in the immigration process with an uplifting visual identity and intuitive site.
Brand Identity | Web Design
Refined an engaging identity, balancing luxury and fun through a sleek logo and versatile web design that reflects their top-tier service and exciting travel experiences.
Brand Identity
Developed a distinctive identity, blending water and data layer visuals to reflect the core functionality of their beta property water risk and value tool.
Brand Identity | Personal Project
Year-long personal project creating a new logo each day,
UX/UI Design
A responsive website for partner bus systems, creating user flows, wireframes, and final designs.
Hatch Show Print
Letterpress Print
Cards and posters during my internship at Hatch Show Print.
Brand Identity | Web Design
A bold, fun identity, blending playful branding with a sleek, conversion-focused website redesign for a digital marketing company.
UI/UX Design
Redesigned group of publication sites, bringing their print branding to life digitally with a fully responsive layout and enhanced paywall features.
Brand Identity
Created a playful and adaptable identity with vibrant green accents to match their dynamic food services.
Web Design
Designed a sophisticated, modern personal website, showcasing his multifaceted work with a dark, elegant theme.
Brand Identity
Bold and straightforward identity for a tool that empowered drone operators in managing their insurance.
UX/UI Design
A flexible resource hub for transit information.
Graphic Design
Designed event posters for the University of Missouri’s campus.