MaineBiz
Role: Creative Director
Done with: Webonise
Team Members: UX/UI Designer Rafiqu Rahman, Product Manager Sal Vilardo, & Tech Lead Vijay Kumbhar
Background
New England Business Media (NEBM) came to Webonise needing a full redesign for their four sister publications: Mainebiz, Hartford Business Journal, New Haven Business Journal, and Worcester Business Journal.
Project Summary
NEBM’s existing website was not showcasing their personality and care for design that their print issues were. The full redesign helped bring the modern layouts and branding they mail out every two weeks into their digital space. With a now fully responsive layout as well, their readers are able to view on any device - something not possible before this project.
Other major goals of this project were to sell premium ad space while not interrupting user’s reading experience, enhance their paywall subscription features and messaging, and build using Drupal 8 CMS.