Role
Lead Designer
Done With
Goldfish Marketing
Challenge
Calev Myers—an Israeli lawyer, author, civil rights activist, and thought leader—needed a centralized online presence to house his diverse body of work, including:
Law practice and international associations
Nonprofit initiatives
Public speaking engagements, interviews, and writing
The goal was to create a refined, professional website that balanced clarity, structure, and visual sophistication, while seamlessly connecting users to his various organizations.
Solution
Mapped out content structure to efficiently tell his story while avoiding duplication across his affiliated organizations.
Developed a clear site architecture, ensuring intuitive navigation for visitors.
Built a content hub for interviews, blog posts, and leadership highlights.
Designed a dark, elegant theme with gold accents, reflecting sophistication, strength, and positivity.
Ensured a consistent, modern aesthetic across all pages, with a responsive layout.
Impact
Established a strong personal brand, presenting Myers as a leader across multiple fields.
Created a seamless user experience, allowing visitors to explore his work effortlessly.
Delivered a scalable, easy-to-maintain approach, ensuring longevity and adaptability as his career evolves.