Hello there, I’m Dana, a design leader passionate about creating meaningful digital moments through thoughtful strategy, a bit of fun, and a strong focus on user-centered design. Based in Raleigh, NC, my career has been shaped by extensive and diverse industry experiences.
I thrive on connecting the dots between user needs and business goals, always aiming to create products that leave a lasting impression.
My experience spans B2C and B2B platforms, where I’ve reimagined customer journeys, driven conversion rates, and shaped digital platforms that deliver value and delight. Additionally, I’ve worked across industries including Learning Management Systems, online business journals, pharmacy machine interfaces, and building condition assessment software, bringing fresh ideas to each challenge.
Beyond my professional work, I’m also an active in the design community, volunteering with the UX Y’all conference, where I help foster connections. In my downtime, you can find me enjoying life in Raleigh, getting outdoors, or exploring new ways to stay creative and inspired.